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Readers crave plot, characters, and emotion-romance delivers that.” “Readers are so satisfied by the quality of the books, they come back for more. “In addition to providing escape, romance is so competitive that the writers who get published are really good,” she says. Martin’s Paperbacks, says she believes that part of romance’s continued appeal is the high quality required to achieve such healthy sales. “And since most romances are priced at $7.99 or less, it’s much more cost-effective than a tropical getaway-or at this point, even a movie.”īut while the allure of the guaranteed happy ending can’t be denied, Jennifer Enderlin, associate publisher for St. “For people worried about finances and job security, delving into a romance can be a great way to escape that stress for a little while,” says Dorchester editor Leah Hultenschmidt.
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